Julian Hofmann

Julian Hofmann

Associate Professor of Marketing, EM Normandie Business School (Paris), France

Julian is an associate professor of marketing and head of the marketing department at EM Normandie Business School in Paris (France). His research and teaching is mostly about creative cultural economics and entertainment marketing. More specifically, he works on brand (particularly “human brand”) aspects as well as on changes in audiences media consumption behaviour.

Email

jhofmann@em-normandie.fr

Professional Skills