Levent Uyar

Levent Uyar is a PhD candidate at the University of Hamburg. Owing to his degree in industrial engineering and his professional experience in information technology and marketing, he is especially fascinated by the interaction of these two disciplines. Consequently, his research interests lie in the diffusion of innovations and new technologies as well as their socio-economic impact. In his current project, he focuses on digital business models, in particular remuneration models of music streaming platforms and their perception from the consumer perspective.